Mālama

To take care of
To serve and to honor
To protect and care for

To Mālama is to take care of, to serve and to honor, to protect and watch over. Thus Mālama is thought of as the benevolent value of stewardship with compassion. In business it refers to the utmost care of all business assets, with particular caring for the most important ones, our human assets. Think about it: Human energy creates all our other resources, physical, financial and otherwise. Acts of caring drive us to high performance levels in our work with others: In giving we become unselfish. We forge stronger partnerships because we elevate others.